Ppi Reclaim
Banks had it their own way for quite some time. Fat cats were getting their cream and their poor customers were being fleeced in the process. They`d go cap in hand to the banks for a loan and were offered payment protection insurance (PPI) at the same time. In many cases the rate for the loan would be lower if PPI was taken out at the same time making it seem more attractive. However, the cost of PPIs could vary from 13% right up to 56% of the loan amount. Moreover, clauses were often put into the policies that meant they wouldn`t pay out anyway in times of sickness or redundancy. People have wised-up in recent times and those who think they might have been pressured into paying for, or misled about a policy, can speak to claims management teams about a possible Ppi Reclaim. They could be entitled to thousands of pounds if the Ppi Reclaimis successful. If you weren`t given all of the facts about your PPI in the past then you have a strong case for the Ppi Reclaim. Why should the banks get away with fleecing their customers over a number of years, especially with regards to payment protection insurance? Customers who think that they might have been treated unfairly have a strong right of appeal.

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....

TOP 9 POINTS TO FOLLOW:

1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE

2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results

3. Your headline must be BELIEVABLE

4. Grab your customer`s attention - set the TONE of the offer

5. Your customer should be able to FIND what he is looking for in your headline

6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes.

7. Begin each word in your headline with CAPITALS.

8. Headlines should ideally be within 35 to 40 words.

9. Your headlines should be in ACTIVE VOICE.

Things to Avoid:

1. Using the word ?Cheap? in a headline or sales copy is not advisable. Instead of ?Cheap? use ?Rock Bottom Price?, ?Inexpensive? or ?Incredible Low Price? etc.

2. DON`T USE ALL CAPITAL LETTERS

3. Don`t use excessive punctuation!!!!!!!!

4. Don`t try to get "everyone`s" attention with the headline. - PRACTICE "target marketing?

5. Don?t start a headline with a VERB.

Use these magic words in your headlines to attract attention immediately:

YOU

YOUR

FREE

BONUS

GUARANTEE

PROVEN

RESULTS

RISK-FREE

EXCLUSIVE

AMAZING

SENSATIONAL

BREAKTHROUGH

SECRETS

URGENT

AT LAST

FINALLY

JUST ARRIVED

ITS HERE

LATEST

FIRST

NEW

DISCOVER

REVEALED

MASTER

LAST CHANCE

HURRY

NOW

LIMITED OFFER

PROFIT

MONEY

BETTER

HIDDEN

REWARDS

FAST

WANTED

YES